Every big promo date, in one place.

Date to be announced

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  Singles Day (11.11)

  Date to be announced · All markets

  Driven by AliExpress, Temu, Shein; strong in PL and ES

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  Black Week

  Date to be announced · SE · DE · PL · NL · BE · IE · UK · Estimated

  Many retailers start a week or more before Black Friday and run to Cyber Monday

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  Black Friday

  Date to be announced · All markets

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  Cyber Monday

  Date to be announced · All markets

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  Dzień Darmowej Dostawy (Free Delivery Day)

  Date to be announced · PL · To be announced

  Early December, the date is announced each year by the organisers

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  Sinterklaas

  Date to be announced · NL · BE

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  Mikołajki (St Nicholas Day)

  Date to be announced · PL

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  Christmas shopping peak

  Date to be announced · All markets

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  Boxing Day / St Stephen's Day sales

  Date to be announced · UK · IE

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  Mellandagsrea

  Date to be announced · SE · Estimated

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  January sales

  Date to be announced · UK · IE · Estimated

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  Soldes d'hiver

  Date to be announced · FR · Estimated

  Statutory rule; confirm against the official notice (overseas departments differ)

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  Saldi invernali

  Date to be announced · IT · Estimated

  Set by each region, usually the first days of January

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  Rebajas de invierno

  Date to be announced · ES · Estimated

  Not regulated nationally; many chains start on 7 January or online on the 6th

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  Soldes / Solden (winter)

  Date to be announced · BE · Estimated

  Regulated period starting early January

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  Saldos de inverno

  Date to be announced · PT · Estimated

  Legal sales windows 26 Dec - 28 Feb; most chains start right after Christmas

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  Valentine's Day

  Date to be announced · All markets

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  Mothering Sunday

  Date to be announced · UK · IE

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  Easter

  Date to be announced · All markets

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  Koningsdag

  Date to be announced · NL

  Moves to 26 April when the 27th is a Sunday

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  French Days (spring)

  Date to be announced · FR · To be announced

  Usually late April / early May, dates set by participating retailers

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  Día de la Madre

  Date to be announced · ES

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  Mother's Day (2nd Sunday of May)

  Date to be announced · DE · IT · NL · BE

  Antwerp celebrates on 15 August

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  Dia da Mãe

  Date to be announced · PT

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  Dzień Matki

  Date to be announced · PL

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  Mors dag

  Date to be announced · SE

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  Fête des mères

  Date to be announced · FR · Estimated

  Last Sunday of May, moved to the first Sunday of June when it is Pentecost

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  Soldes d'été

  Date to be announced · FR · Estimated

  Last Wednesday of June, moved one week earlier when it falls after the 28th

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  Saldi estivi

  Date to be announced · IT · Estimated

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  Rebajas de verano

  Date to be announced · ES · Estimated

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  Saldos de verão

  Date to be announced · PT · Estimated

  Legal sales window 15 Jul - 31 Aug

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  Amazon Prime Day

  Date to be announced · All markets · To be announced

  Usually July; Amazon announces the dates two to three weeks ahead

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  Amazon Prime Big Deal Days

  Date to be announced · All markets · To be announced

  Usually October

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  French Days (autumn)

  Date to be announced · FR · To be announced

  Usually late September