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Insights

What the data says.

Daily Briefs and longer analysis, written from our own observations and checked by an editor before publication.

Insight · 24 Oct 2026Sample

Singles Day comes to Europe: what to watch on 11.11

Born in China, 11.11 is now a fixture for European marketplaces and fashion players. Here is what we will track across eleven markets.

PL · ES · IT · FR · DE · 1 min read

Insight · 22 Oct 2026Sample

Black Friday 2026 falls on 27 November. Black Week will start much earlier

Across Europe the single day has become a season. We map when each market starts, and where the deepest discounts land.

SE · DE · PL · NL · UK · 1 min read