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Insight 路 22 Oct 2026 路 1 min read

Black Friday 2026 falls on 27 November. Black Week will start much earlier

By the Dealmeteo research desk 路 Edited by Federico [SURNAME]

Across Europe the single day has become a season. We map when each market starts, and where the deepest discounts land.

馃嚫馃嚜 Sweden馃嚛馃嚜 Germany馃嚨馃嚤 Poland馃嚦馃嚤 Netherlands馃嚞馃嚙 United KingdomConsumer ElectronicsComputers & PhonesLarge Appliances

Black Friday 2026 is on Friday 27 November, with Cyber Monday on 30 November. In Sweden, Germany, Poland and the Netherlands many retailers stretch it into a "Black Week", and some start teasing deals in early November.

Three questions for this season

  1. How early? We track the first day each retailer shows a Black Friday banner on its homepage.
  2. How deep? Electronics and appliances usually lead on discount depth; fashion leads on the share of retailers taking part.
  3. How real? Under the EU Omnibus rules, a discount must be measured against the lowest price of the prior 30 days. We sample product prices to check.

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Sources

This analysis was drafted with AI tools from data collected by Dealmeteo, then reviewed and approved by our editor, who is responsible for its content. How we work